“Partnering with Congruity has taken our engagement with customers to a new level. We have partnered with them to help with engagement strategy and planning, and leveraged their moderation services as well. Their methodology combined with experience makes it easy to ensure that the meetings are not only highly productive, but mutually beneficial for both… Continue reading Jamie Levy
“We have a strong commitment to engage and uplevel our relationships with the executives of our key customers, something we had previously been challenged with. We trusted Congruity’s process and it continues to pay big dividends. As a result of our partnership with Congruity, we have uncovered many new opportunities and have developed trusting relationships… Continue reading Jessica Wesley
“Congruity has transformed our Customer Advisory Board experience from routine meetings into dynamic forums for innovation and collaboration. Their expertise has allowed us to build deeper relationships with our members, leading to invaluable insights that drive our strategic direction. The value we now derive from our member relationships has significantly enhanced our mutual satisfaction and… Continue reading Gordon Galzerano
“Congruity has transformed our Customer Advisory Board experience from routine meetings into dynamic forums for innovation and collaboration. Their expertise has allowed us to build deeper relationships with our members, leading to invaluable insights that drive our strategic direction. The value we now derive from our member relationships has significantly enhanced our mutual satisfaction and… Continue reading Gordon Galzerano
Tony and Betsy have been helping CEOs listen to their customers for nearly 20 years. Their book is a C-Suite Must Read.
“In the Rarest Advantage, Betsy and Tony outline the process for ensuring a long-term strategic partnership with your key accounts. By connecting with the C-Suite of your most valued customers, and cultivating and developing relationships through well-managed Customer Advisory Boards, your organization can go from just being another vendor to being a key long-term, strategic… Continue reading Vincent C Lewis
“As a business owner, reading The Rarest Advantage showed me that I was analyzing my client relationships all wrong. It made me analyze my company, my team, my clients, and myself. While focused on leadership and bringing value as my primary role, this book helped me identify the changes I could bring to my company… Continue reading Nicole Glenn
Truly one of the best business strategy books I have come across and a must-read for business leaders.
This book deserves a place on every executive’s desk to be read, reread, and frequently referred to. Pass up these ideas at your peril.
“In The Rarest Advantage, Betsy Westhafer and Tony Bodoh provide a roadmap for how to build deep, meaningful, value-led relationships that create win-win outcomes for you and your customers. They share a timely and insightful guide into critical tools like Customer Advisory Boards, executive engagement, and aligning with your customer’s goals. This book will help… Continue reading Alex Raymond
