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Hot Topic Customer Roundtables

Have you considered asking your customers to help brainstorm a particular innovation or challenge you’re exploring? The impact and insights are invaluable, as is the relationship-building that naturally comes along with such an engagement.

Congruity Hot Topic Roundtables are one of the most effective ways to get input at the earliest stages of product development, business model design, marketing campaigns, acquisitions, capital investment, and many more areas of strategic decision making. 

These sessions typically include up to six customers and are held virtually or in person based on your objectives. We collaborate in a group setting, providing the ideal environment and agenda for you to go deep into a topic that provides your organization with the strategic direction you are seeking. 

  • Co-innovation: Organizations and key customer accounts collaborate to design new products or create enhancements
  • Secure early market adoption: Gain customer buy-in for a new product or service from the start
  • Uncover critical insights: Leverage customer perspectives for ultimate success
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Frequently Asked Questions

In a Hot Topic Customer Roundtable, host companies engage a specific group of their existing customers to dive deep into one particular topic that is critical for the success of both entities. Available in both virtual and in-person formats, these Roundtables provide key insights from the market and help validate and/or adjust strategies as directed from those who are asked to purchase the products and services you offer.
Depending upon the topic selected and the desired outcomes, Congruity works with you to identify the key client personas who can best weigh in on the subject matter. The goal is to assemble a group of customers who can provide diverse perspectives and illuminate blind spots.
In determining topics for the Roundtables, it’s important to prioritize where you can most leverage insights solicited from your customers. Typical topics for Roundtables include but are not limited to: operational efficiencies, business models, product roadmap, industry positioning, competitive landscape, and other topics for which customers will have deep knowledge and experience.
Depending on the topic, an internal working group will be assembled that includes leaders from the specific subject matter that will be the focus for the Roundtable. This may include leaders from product, marketing, finance, sales, and other key stakeholders.

Depending on the topic, an internal working group will be assembled that includes leaders from the specific subject matter that will be the focus for the Roundtable. This may include leaders from product, marketing, finance, sales, and other key stakeholders. 

When your organization is trying to crack the code on a specific topic or needs market intelligence to advance an initiative, a Hot Topic Customer Roundtable is the ideal way to gain additional insights that cannot be discovered within your four walls. An additional benefit of engaging customers in this manner is the intrinsic value you are providing them by giving the the opportunity to influence the direction of a key partner.