The C-Suite Secret Weapon
What is a Customer Advisory Board?
You know the saying, “You don’t know what you don’t know?” Well, not knowing what’s really on the minds of your customers can spell disaster for your organization. A Customer Advisory Board (CAB) is the answer to that risk.
A CAB is a strategic initiative led by the executive team of your company, and unlike focus groups or surveys, it’s an opportunity to have strategic and intimate conversations with the decision makers from your key accounts. There is nothing but advantage when engaging your customers in this type of initiative.