Alex Raymond

“In The Rarest Advantage, Betsy Westhafer and Tony Bodoh provide a roadmap for how to build deep, meaningful, value-led relationships that create win-win outcomes for you and your customers. They share a timely and insightful guide into critical tools like Customer Advisory Boards, executive engagement, and aligning with your customer’s goals. This book will help any customer-facing leader build a concrete and impactful customer engagement strategy.”