Ideation Labs

Congruity’s Ideation Labs are designed to gain a better understanding of an industry landscape while simultaneously exploring new opportunities for collaboration and innovation.

We’ll help you recruit 6-8 subject matter experts within your industry who meet alongside your team several times over a 9-12 month engagement.

Outcomes include:

  • Leading edge thought leadership
  • Strategies validated by subject matter experts
  • Co-innovation of future solutions
  • Deeper relationships with industry experts
  • Foundation for new product innovation


Let’s apply an example of an Ideation Lab to a healthcare and life sciences company.

Congruity designs an engagement where the focus is data relative to use cases, transitions of care, and clinical decision support across clinical settings.

We assist in recruiting the top subject matter experts in the field and host a combination of virtual and in-person meetings over the course of a year.

At the end of the engagement, the life sciences company has refined ideas and strategies that will then be used to develop innovative products, services, and business models that will elevate the company in the marketplace and create new revenue opportunities.

Frequently Asked Questions

An Ideation Lab is an opportunity for an organization to leverage the expertise of subject matter experts to brainstorm and refine innovative solutions to industry challenges and opportunities. Consider the Ideation Lab as an extension of your R&D team, utilizing the knowledge and experience of industry experts to help co-create the future. 

Congruity works alongside clients to clearly identify the focus and desired outcomes for the Ideation Lab, and then executes a proven methodology for bringing the right minds to the table. The key is to have a balance of perspectives. This may include soliciting input from practitioners, business leaders, and potential customers.
During the Discovery phase of the Ideation Lab, key stakeholders are interviewed to determine the direction of the conversations as well as the desired outcomes. Based on the findings, topics and sessions are expertly designed to ensure that the initiative delivers the level of success that is expected.
At Congruity, we pride ourselves on doing as much of the heavy lifting as possible on behalf of our clients. With that in mind, we assemble teams on both sides to allow everyone the ability to use their time efficiently. Generally speaking, we form the internal team to include an Executive Champion, Executive Sponsor, Program Manager, and Logistics Coordinator. The working team meets weekly or bi-monthly depending upon the phase of the project, while the executive stakeholders are engaged as needed for strategic direction and decision-making.
At the conclusion of the Ideation Lab, a full report is compiled and presented to the key stakeholders of the project. Within this report is an action plan based on the conversations, objectives, and vision for the future. From there, owners will be assigned to move the agreed-upon initiatives forward.
By engaging your key industry stakeholders in an Ideation Lab, you have the opportunity to co-innovate the future with the best and brightest in your market. This helps to position your organization as the innovation leaders that change the trajectory of your industry.