Our Books

The Rarest Advantage: How to Co-Create Strategic Value to Retain and Expand Your Key Customer Accounts

by Betsy Westhafer and Tony Bodoh

Recognized internationally as experts in executive customer engagement, authors Betsy Westhafer and Tony Bodoh have come together again to bring their knowledge and expertise to C-Suites and Strategic Account Managers who strive to achieve exponential growth by co-creating value with their key customers. This book is for every organization that wants to grow by placing their customers at the center of all they do.

From the foreword, written by Denise Frier, President & CEO of SAMA:

“Intensive customer co-discovery is paramount for co-creation of mutual value, and the most successful B2B suppliers are the ones that have figured out how to do it consistently. It’s even more important during these tumultuous times, when you’d be foolish to assume that your customer’s priorities are the same today as they were yesterday. Yet, as is so often the case, how to do so has proven elusive. Into the breach comes The Rarest Advantage with it’s practical, actionable method for co-creating value by leveraging the C-Suites of your own company and your customer’s.”

Rarest Advantage Book Cover

For a complete list of resources within the book: Rarest Advantage Resources

ProphetAbility: The Revealing Story of Why Companies Succeed, Fail, or Bounce Back

The #1 Best-Selling book by Betsy Westhafer and Tony Bodoh.

ProphetAbility is heralded as a “masterpiece” and a “Must Read” for CEOs and leaders who want to run a successful customer-centric business because it provides critical insights into the human experience that show what works, what doesn’t, and why. 

What Business Leaders are Saying About The Rarest Advantage