Podcasts

REALLY Know Your Customer Podcast

Growing the company. It’s the CEO’s #1 priority. And yet oftentimes a gap exists between the strategies of the CEO and the demands of customers. This strategic gap slows growth and erodes your competitive edge while exposing your organization to unnecessary risks. By gaining a deep awareness and understanding of this chasm, CEOs can lead the charge to align the strategy, promises and experience to gain customer loyalty and advocacy and eliminate the friction that can open the door for a mass exodus to the competitor. If you’re in the C-Suite and concerned about the growth and velocity of your company, REALLY Know Your Customer is the podcast for you.

Let Betsy Westhafer and Tony Bodoh be your guides to show you how to close the strategic gap that exists between your company and your customers. With insights from experienced executive-level guests, this podcast will change the way you think as a leader and will challenge your views on how to build a winning strategy supported by operations and tactics that leverage your key customer relationships.

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Season #1, Episode #55: Building Loyalty In Micro-Moments With Your Customers With Mark Ross-Smith

Meet Mark Ross-Smith, CEO and Co-Founder of StatusMatch.com. Mark joins Betsy and Tony on the podcast from Malaysia.

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congruity@admin

Season #1, Episode #54: Solving The Biggest Small Business Problem With Prashant Fuloria

Join us for a conversation with Prashant Fuloria, CEO of Fundbox, a working capital platform for small businesses.

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Season #1, Episode #53: A Crucial Step On The Customer Journey: Retention And Churn Management With Tony Sternberg

Meet Tony Sternberg, Co-Founder & CEO of ProsperStack, an automated retention platform for subscription businesses.

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Season #1, Episode #52: 4 Rules For Improving The Customer Experience With Gail And Bruce Montgomery

Meet Gail and Bruce Montgomery. They are the high-energy co-founders of ExperienceYes, a truly one-of-a-kind business

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Season 1, Episode #51: Scaling Your Customer-Centric Culture As Your Business Evolves With “Fro”

Meet the man known as Fro, CEO of Beam Benefits. In 2012, Fro and his co-founders of Beam

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Episode #50: The Future Of CX Is Customer Journey Management With Jochem van der Veer

Meet Jochem van der Veer, Co-Founder and CEO of TheyDo. His business is based on a simple yet sometimes impossible task for large organizations