The experienced team at Conguity lives by our core value that we exist to serve our clients well. With exceptional customer engagement experience across the entire team, you can be assured that you will have the finest program managers and strategists flawlessly designing and executing your customer engagement initiatives. We are passionate. We are committed. And we are 100% focused on delivering an extraordinary ROI.
Leveraging the experience of seasoned industry experts, The Congruity Group helps organizations design and execute meaningful conversations that propel our clients toward accelerated growth and increased customer retention.
Our In-person and Digital Customer Advisory Boards help ensure market alignment while providing valuable peer-to-peer engagement, all leading toward deeper more trusted customer relationships.
The Congruity Group is the proud recipient of two prestigious awards: the Regional Torch Award and the International Torch Awards for Ethics and Integrity. This local and international recognition demonstrates that our team of highly principled professionals is adhering to the core principles the company has set forth and are dedicated every day to doing what’s right for our customers and for each other.
Role: Program Specialist
Areas of Expertise: Administration, Project Management, and Operations
Career Highlights: I enjoy collaborative environments and am passionate about community engagement. I find joy in guiding projects from initial concept to successful completion.
Personal Interests: I cherish spending time with my family. We’re always on the go with my children’s sports and school events. We are an active family and can be found at a nearby court or field. In quieter moments, I enjoy reading and exploring new places with my husband.
Your Nearest and Dearest Charitable Causes: My most cherished charity is the local church and its missions. My husband and I are committed to supporting its mission of serving others and providing aid to those actively engaged in this work.
What I love about business: I love the ability to do continuous learning and networking in all different industries.
Why Congruity? I am grateful for the opportunity to join The Congruity Group. Introduced to the company by Melissa and my sister, Tricia, I was impressed by their enthusiasm for the work and the company’s mission. After meeting with Betsy, I am particularly drawn to the company’s culture of women leadership and am excited to contribute to the team.
Role: Chief Growth Officer
Areas of Expertise: Business development, agile organizational design and integrated marketing
Career Highlights: Founder of advisory firm, Kindred Consulting Group, helping executives achieve even greater impact in their personal and professional lives. Author and speaker on the Transtheoretical Model of Behavior change. Product and marketing leader at a financial tech firm, M1 Finance, managing over $10 billion in assets.
Personal Interests: Spending time outdoors each day and spending time with my wonderful husband and family. Whether it is hiking in my own backyard, or skiing in Tahoe, or family dinners, I feel blessed each day to be active and surrounded by those I love.
Your Nearest and Dearest Charitable Causes: Sky Tavern Junior Ski Mountain, a foundation dedicated to bringing more access to a sport I love dearly, and Awaken Reno, a foundation dedicated to supporting victims of human trafficking, while also spearheading advocacy efforts for identification and prevention of human trafficking in Nevada.
What I love about business: I love the endless possibilities to improve the lives of others. I see business as the vessel through which you get to experience what someone is passionate about. The greatest joy I receive is helping others expand their business to achieve even greater impact.
Why Congruity? Congruity is the manifestation of my personal passion to bring businesses closer to their customers. I firmly believe that by seeing your customers as partners in your work, you will become smarter, happier, and more successful. Meeting Betsy and the Congruity team codified for me that Congruity is living out what I believe to be the most impactful and often overlooked component of business success.
Role: Vice President, Client Success
Areas of Expertise: Project Management, Operations Leadership, Executive Leadership, Lean Process Improvement
Career Highlights: Executive leadership in home-based services through the Pandemic and Post pandemic environment, Using relational leadership and coaching to develop managers and directors in accomplishing their aspirations.
Personal Interests: Spending time with my husband and two children. We are sports fanatics and can find us watching a sporting event most any day of the week. Love to travel anywhere tropical.
Your Nearest and Dearest Charitable Causes: MS Association, NAMI
What I love about business: Connecting people around a goal and seeing each person bring their strengths to the table. Helping businesses find solutions and navigate every changing industry.
Why Congruity? I am inspired by the work that Betsy and the team is doing. I had to join! The culture at Congruity is like none I have seen before and was contagious. It is work that makes you excited to get up each morning and build new relationships each day.
Role: Director, Operations
Areas of Expertise: Process Improvement, Sales Support, Marketing Management
Career Highlights: Nominee for The J. Willard Marriott Award of Excellence, Associate of the Year at the Kingsgate Marriott Conference Center, being promoted twice while I was on my honeymoon (I like to call it my super promotion!).
Personal Interests: Gardening, puzzles, showing my kids how beautiful this world of ours is, my two cats, and going on dates with my husband.
What I love about business? I have always enjoyed working with numbers and working in customer service. From scanning groceries as a teenager to working in the B2B sector, knowing my customers and clients succeed due in part to my efforts is truly rewarding work.
Your Nearest and Dearest Charitable Causes: International Rett Syndrome Foundation, SISCA, and mikeroweWORKS Foundation
Why Congruity? B2B companies have special relationships in that they are working together to help their end users. When B2B companies work hand in hand they can see spectacular growth. Congruity is such a great partner in fostering these relationships and I love being part of that growth and success.
Role: CEO and Owner
Areas of Expertise: Customer Engagement, Entrepreneurship, Leadership
Career Highlights: Co-author of “The Rarest Advantage: How to Co-Create Strategic Value to Retain and Expand Your Key Customer Accounts” and a #1 Best Seller, “ProphetAbility, The Revealing Story of Why Companies Succeed, Fail, or Bounce Back.” Co-host of the podcast, “REALLY Know Your Customer.” Launched CongruityConnect – an AI-driven Digital Advisory Board platform.
Personal Interests: Family. Boating. Hiking. Being outside every chance I get. Oh, and family. (It truly deserves two mentions.)
What I love about business: I just love that business people have the power to grow world economies, create something from nothing, engage globally, and provide products and services that help people and companies thrive.
Why Congruity? My inspiration every morning is helping our clients grow. That is our mission here at Congruity, and it drives everything we do. As cliché as it may sound, our success is not only the success of our clients, but the success of our clients’ clients. As the leader of this organization, clients have my personal promise that we will always do everything we do with the goal of standing by their side to achieve their vision of outrageous success.
