“Congruity” means to be in alignment.

Without alignment – with the market and with key stakeholders – businesses simply cannot sustain and grow.

The Congruity Group was formed to help organizations achieve this alignment through strategic conversations resulting in game-changing insights.

Congruity Leadership

Leveraging the experience of seasoned industry experts, The Congruity Group helps organizations design and execute meaningful conversations that propel our clients toward accelerated growth and increased customer retention. Our In-person and Digital Customer Advisory Boards help ensure market alignment while providing valuable peer-to-peer engagement, all leading toward deeper more trusted customer relationships.

Betsy Westhafer
Betsy WesthaferCEO
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Melissa Marks
Melissa MarksVice President, Client Success
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Dena Leisure
Dena LeisureOperations Manager
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Paul Boeckman
Paul BoeckmanGlobal Business Development Leader
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Steve Nevin
Steve NevinAdvisor
Meet Steve

The Congruity Group team members are diverse in thought and experience, yet all possess executive competencies, including but not limited to:

  • Commercial Orientation
  • Market Knowledge
  • External Customer Focus
  • Strategic Orientation
  • Digital Transformation
  • Collaboration & Influence

Congruity Consultants

Tony Bodoh
Tony BodohChief Strategist
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Kerrie Hoffman
Kerrie HoffmanSenior Consultant
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Mark S A Smith
Mark S A SmithSenior Consultant
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Ready to Grow?

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