About Us

Meet The Congruity Team

The experienced team at Conguity lives by our core value that we exist to serve our clients well. With exceptional customer engagement experience across the entire team, you can be assured that you will have the finest program managers and strategists flawlessly designing and executing your customer engagement initiatives. We are passionate. We are committed. And we are 100% focused on delivering an extraordinary ROI.

Betsy Westhafer


Dena Leisure

Operations Manager

Gordon Galzerano

Senior Consultant

Juli Clark


Melissa Marks

Vice President, Client Success

Stacy Baker

Program Manager

Steve Nevin


Tony Bodoh

Chief Strategist
Torch Award Logo

Better Business Bureau Torch Award Winner

The Congruity Group is the proud recipient of the Torch Award for Ethics and Integrity. This prestigious recognition demonstrates that our team of highly principled professionals is adhering to the core principles the company has set forth and are dedicated every day to doing what’s right for our customers and for each other.

Congruity Consultants

Tony Bodoh

Chief Strategist

Kerrie Hoffman

Senior Consultant

Mark S A Smith

Senior Consultant

Stacy Baker

Areas of Expertise: Event Planning, Marketing, Customer Service

Career Highlights: More than seven years’ experience managing donor and alumni relations programs to advance an institution’s mission. 

Personal Interests: Family and friends, foster care, volleyball, bowling, hidden gems, tropical destinations

Your Nearest and Dearest Charitable Causes: CHOICES, Inc. and Brigid’s Path

What I love about business: Using my skills to help clients connect with their customers and advance their mission.

Why Congruity? I was drawn to the positive, family-first work environment that Betsy’s created. It’s a bonus that I’m passionate about the work that we do, helping our clients advance their mission by engaging their customers in meaningful and actionable conversation.

Juli Clark

Areas of Expertise: Customer success, sales management, and sales operations Career

Highlights: Creating and leading organizational transformations for multi-billion dollar tech firms and startups; establishing voice of the customer strategies via customer advisory boards; building highly engaged teams with strong retention and results.

Personal Interests: My family, my faith, and shopping!

What I love about business? Leading the development of strategies and frameworks that transform organizations and ultimately deliver a solid customer experience.

Your Nearest and Dearest Charitable Causes: Hospice of Dayton – Not only were they incredible when my loved ones passed but my daughter is also a Hospice nurse. Newspring Church – I’m actively involved and we’re expanding in my city.

Why Congruity: I have seen firsthand the engagement and revenue lifts in my previous roles due to strongly executed advisory boards of which Congruity excels. My passion for customer success is a perfect fit for the Congruity business.

Gordon Galzerano

Role: Senior Consultant

Areas of Expertise: Voice of the customer programs, executive advisory boards, helping organizations attract, develop, and retain top talent.

Career Highlights: For over 30 years, Gordon has become recognized as an accomplished business leader in the IT industry. He is a strong advocate for helping organizations build a thriving, inclusive culture, optimize their go-to-market opportunities, accelerate employee productivity, and create customer-centric value for his clients. Gordon held leadership roles responsible for building, leading, and scaling Cisco’s Next-Generation Sales and Leadership programs to audiences worldwide. 

Personal Interests: Spending time with my family, watching sports, and playing golf.

What I love about business: Working with clients to create opportunities for them and solve business challenges.

Your Nearest and Dearest Charitable Causes: Juvenile Diabetes Research FoundationAmerican Cancer Society, and local women shelters

Why Congruity? Amazing culture, amazing people, incredibly ethical and passionate about creating value for our clients.

Mark S A Smith

Role: Senior Consultant; Business Growth Strategist; Includes Business Systems Architect and Executive Meeting Facilitator. Mark delivers five level of services:

Intervention: Troubleshoot and resolve a leadership situation or business problem for a highly resourceful outcome
Initiative: Develop the strategy, sequence, and tactical deployment to achieve a specific, time bounded, desired outcome
Invention: Develop new products, markets, and go-to-market strategies to embrace upheaval and profit from chaos
Instruction: Educate principles of leadership and business acumen emphasizing practical application to the leader’s business
Integration: Works with executives one-on-one to integrate mindset and skills through application to their situation
Areas of Expertise: Practical leadership skills, business acumen, product development, marketing, sales, systems development, troubleshooting and resolution
summarized in his forthcoming book – Wise Leadership Valor: How to Make More Million Dollar Deals, Kick Out the Pirates, and Completely Control Your Future

Career Highlights: Trained as an electrical engineer, Mark has highly developed systems thinking. Expert in developing international sales channels, including working three years in Europe. Working with companies for more than 30 years selling disruptive technology, he understands how to conduct business in chaos and upheaval. Helped HP bring new computer tech to market, going from 24% market share to 65% in three years, resulting in over $2B in annual sales. Helped Oracle consistently sell $1m+ deals through their partner channel. Mark co-authored three books in the Guerrilla Marketing series with Jay Conrad Levenson: Guerrilla Trade Show Selling, Guerrilla Teleselling, and Guerrilla Negotiating. He has authored 11 other books and marketing manuals, plus invented more than 100 assessment tools for executive sales and marketing

Personal Interests: Family, exploring, hiking, musician (guitar, bass, keys, drums, sing), gourmet cooking, thinking.

What I love about business: Business brings to reality the ideas and creation of the best thinkers on this planet. I love the transformation that occurs when customers get not only what they want, but what they need and I’m honored to help leaders master that transformation process.

Why Congruity? No organization understands how to engage customer executives like The Congruity Group. Using a holistic approach to the process, nothing is ignored or left out and most importantly, there is no unintended customer relationship damage, as can happen with other approaches. The Congruity team combines world-class expertise with heart-centered leadership to deliver what today’s customers want most: an engaged, meaningful, caring community.

Kerrie Hoffman

Role: Senior Consultant

Areas of Expertise: Business Transformation, Human Potential, Digital Business

Career Highlights: Co-Author of a #1 Best Seller (and International Best Seller) Brilliant Breakthroughs for the Small Business Owner Volume 3, CEO and Co-Founder of Get Digital Velocity, CEO of a FocalPoint Business Coaching Practice, 30+ years in Corporate America including several CIO roles.

Personal Interests: Family, Camping, Reading, and making jewelry components (someday these will be finished pieces).

What I love about business? I love working with companies to transition from their Legacy Pasts to their Digital Futures. It’s all about continuous transformation and igniting the human experience at work.

Why Congruity? We have exited the Industrial Age and entered The Next Age ™,and there is nothing more important than Extreme Customer Centricity. The Congruity Group is focused on their clients success in getting to know and service their customers to a very deep level which drives relevancy and growth.

Tony Bodoh

Role: Chief Strategist

Areas of Expertise: Customer experience strategy in service industries, especially hospitality, financial services, consulting, and training companies

Career Highlights: Tony Bodoh is an international speaker, three time best-selling author, consultant & coach to Fortune 1000 executives. He combines his expertise in human experience & business analytics to help companies create 5-star customer experiences that disrupt their competitors and earn them prestigious awards and rankings from J.D. Power, Temkin Group, ACSI, and TripAdvisor. In 2018 Tony was named one of the Top 16 Customer Service Movers and Shakers to Follow by the Miller Heiman Group. Beyond the boardroom, Tony provides highly-acclaimed mental performance training to Olympians, professional athletes, & the U.S. military.

Personal Interests: Personal development; reading/watching history, biographies, and sciences; and, cooking with my family.

What I love about business: I love the continuous challenge to innovate, disrupt, and transform. One must continuously seek to be his or her best self to be a leader in business. This challenge keeps life vibrant.

Why Congruity? The most successful disruptions and transformations happen in companies where the CEO and the C-suite are deeply engaged in the process. Congruity’s approach is exactly what is needed. In addition, it is rare to find a community of experts gathered in one organization like we have here at Congruity.

Paul Boeckman

Role: Global Business Development Leader

Areas of Expertise: Sales, Relationship Building, Business Strategy

Career Highlights: Working with clients to help them grow. Building client relationships that over the years have become great friendships. Mentoring teammates and supporting them as they move through their careers. Maintaining close community ties outside of the office with alma mater, community service organizations and professional groups.

Personal Interests: Spending time with family especially at the beach, traveling and trying to improve my golf game. Charitable activities are high on the list as well.

Your Nearest and Dearest Charitable Causes: Centerville Noon Optimist Club, Boy Scouts of America, United Rehabilitation Services, Dayton History and The Outreach Program (TOP Soccer).

What I love about business: Filling the gap between clients and their customers to help them build stronger relationships resulting in long-term growth.

Why Congruity: After nearly four decades in the Fortune 500 world, it is exciting to join an organization that is nimble, flexible, family-oriented and offers a product with real value for clients.

Dena Leisure

Role: Operations Manager

Areas of Expertise: Process Improvement, Sales Support, Marketing Management

Career Highlights: Nominee for The J. Willard Marriott Award of Excellence, Associate of the Year at the Kingsgate Marriott Conference Center, being promoted twice while I was on my honeymoon (I like to call it my super promotion!).

Personal Interests: Gardening, puzzles, showing my kids how beautiful this world of ours is, my two cats, and going on dates with my husband.

What I love about business? I have always enjoyed working with numbers and working in customer service. From scanning groceries as a teenager to working in the B2B sector, knowing my customers and clients succeed due in part to my efforts is truly rewarding work.

Your Nearest and Dearest Charitable Causes: International Rett Syndrome Foundation, SISCA, and mikeroweWORKS Foundation

Why Congruity? B2B companies have special relationships in that they are working together to help their end users. When B2B companies work hand in hand they can see spectacular growth. Congruity is such a great partner in fostering these relationships and I love being part of that growth and success.

Melissa Marks

Role: Vice President

Areas of Expertise: Marketing, Customer Engagement, Client Delivery

Career Highlights: My first published magazine article. Growing a marketing and design team from the ground-up for my former employer. Launching Customer Advisory Boards and seeing the outcomes.

Personal Interests: Spending time with my husband and two kids. Iced coffee. Music and mindless reality TV shows. Organizing, design, reading, and game nights with friends.

What I love about business: Networking with new people and hearing their story. Everyone has a story!

Your Nearest and Dearest Charitable Causes: Pink Ribbon Girls – Dayton, St. Jude Children’s Research Hospital, NAMI (National Alliance on Mental Illness)

Why Congruity? Betsy has created so much more than a solid business model at Congruity. As CEO, she emphasizes family first and work-life balance. The offices are beautiful. The team is smart and knows how to have fun. Just to name a few reasons!

Betsy Westhafer

Role: CEO and Owner

Areas of Expertise: Customer Engagement, Entrepreneurship, Leadership

Career Highlights: Co-author of “The Rarest Advantage: How to Co-Create Strategic Value to Retain and Expand Your Key Customer Accounts” and a #1 Best Seller, “ProphetAbility, The Revealing Story of Why Companies Succeed, Fail, or Bounce Back.” Co-host of the podcast, “REALLY Know Your Customer.” Launched CongruityConnect – an AI-driven Digital Advisory Board platform.

Personal Interests: Family. Boating. Hiking. Being outside every chance I get. Oh, and family. (It truly deserves two mentions.)

What I love about business: I just love that business people have the power to grow world economies, create something from nothing, engage globally, and provide products and services that help people and companies thrive.

Why Congruity? My inspiration every morning is helping our clients grow. That is our mission here at Congruity, and it drives everything we do. As cliché as it may sound, our success is not only the success of our clients, but the success of our clients’ clients. As the leader of this organization, clients have my personal promise that we will always do everything we do with the goal of standing by their side to achieve their vision of outrageous success.