Industry Think Tanks

Congruity designs Customer Think Tanks that, on the surface, might seem similar to the structure of a Customer Advisory Board. Unlike CABs, Think Tanks are typically held annually with different customer participants each time. It provides the opportunity for our clients to dive deep into two to three industry challenges or trends and brainstorm solutions together. 

Congruity designs the meeting agenda and content, facilitates, captures insights and action items, and provides a follow up report to the host client’s executive team. The in-depth report includes an overview of the Think Tank goals and objectives, measures of the program’s success, and defines recommendations for next steps. 

Frequently Asked Questions

An Industry Think Tank is a full-day forum for engaging industry thought leaders to dive deep into 3-4 topics in which you need key market insights. In these engagements, the host company, with help from Congruity, strategically recruits subject matter experts who have the ability to inform and influence your thinking and subsequent strategies.
Congruity works alongside clients to clearly identify the focus and desired outcomes for the Think Tank, and then executes a proven methodology for bringing the right industry leaders to the table. The key is to have a balance of perspectives.
As with all Congruity offerings, the topics covered will be more strategic in nature vs. feature/function types found in most focus groups. Topics may include such high-level conversations as industry trends and challenges, innovation, technology landscape, disruption forces, acquisitions, and the like.

At Congruity, we pride ourselves on doing as much of the heavy lifting as possible on behalf of our clients. With that in mind, we assemble teams on both sides to allow everyone the ability to use their time efficiently. Generally speaking, we form the internal team to include an Executive Champion, Executive Sponsor, Program Manager, and Logistics Coordinator. The working team meets weekly or bi-monthly depending upon the phase of the project, while the executive stakeholders are engaged as needed for strategic direction and decision-making. 

At the conclusion of the Think Tank, a full report is compiled and presented to the key stakeholders of the project. Within this report is an action plan based on the conversations, objectives, and vision for the future. From there, owners will be assigned to move the agreed-upon initiatives forward.
A Customer Think Tank is a very efficient way to gain critical market insight on topics that require a deep dive conversation. By engaging your customers to help think through your thoughts and strategies in key areas of your business, you not only have the information you need to ensure you are moving the right direction, you gain their trust and commitment as a company that truly has their customers’ best interests at heart.