“In the Rarest Advantage, Betsy and Tony outline the process for ensuring a long-term strategic partnership with your key accounts. By connecting with the C-Suite of your most valued customers, and cultivating and developing relationships through well-managed Customer Advisory Boards, your organization can go from just being another vendor to being a key long-term, strategic advantage for your most valued customers. When you focus on helping your customer grow, you give yourself the opportunity to grow with them.”
Vincent C Lewis
