April 2025
Customer accounts retained and expanded, a redefined market identity, and strategic pivots made possible through close customer collaboration: Onix’s CAB story proves that investing in genuine customer engagement isn’t just valuable, it’s transformative.
Learn how Onix engaged The Congruity Group to design and implement a high-impact Customer Advisory Board.
Featured in Velocity Magazine (Volume 26, 2024)
“Did you know 1 out of 26 customers will actually tell you when they are not happy. The rest are silently shopping.”
In this article, our CEO shares her expertise on creating a competitive advantage that incorporates your customers and is designed to protect your business.
Featured in Velocity Magazine (Volume 24, 2022)
“Effective CABs are conversations, not presentations. The output should be key insights that help the host organization make better strategic decisions while also giving customers the opportunity to influence the direction of a key supplier.”
Learn about what a CAB is (and is NOT), the top five key benefits of launching a strategic Customer Advisory Board, how to assemble the perfect mix of board members, and what to discuss during your meetings.
Featured in ENGAGE Magazine (March 2019)
While it’s vital for executive teams to engage directly with the decision makers of their key customers, sharing the customer feedback throughout the entire organization is where the real magic happens.
How do you build customer centricity into the heart of an organization? Learn just how one major tech company did so by getting close to their customers through the creation of a Customer Advisory Board.
