REALLY Know Your Customer Podcast


Growing the company. It’s the CEO’s #1 priority. And yet oftentimes a gap exists between the strategies of the CEO and the demands of customers. This strategic gap slows growth and erodes your competitive edge while exposing your organization to unnecessary risks. By gaining a deep awareness and understanding of this chasm, CEOs can lead the charge to align the strategy, promises and experience to gain customer loyalty and advocacy and eliminate the friction that can open the door for a mass exodus to the competitor. If you’re in the C-Suite and concerned about the growth and velocity of your company, REALLY Know Your Customer is the podcast for you.

Let Betsy Westhafer and Tony Bodoh be your guides to show you how to close the strategic gap that exists between your company and your customers. With insights from experienced executive-level guests, this podcast will change the way you think as a leader and will challenge your views on how to build a winning strategy supported by operations and tactics that leverage your key customer relationships.

Episode Blogs

Season #1, Episode #52: 4 Rules For Improving The Customer Experience With Gail And Bruce Montgomery

  Meet Gail and Bruce Montgomery. They are the high-energy co-founders of ExperienceYes, a truly one-of-a-kind business, set out to bring fun into organizations that want to improve trust, relationship-building, and EQ to make higher-performing teams. With similar backgrounds in professional acting, singing, and dancing in New York City, they both made their way into the corporate world. Gail and Bruce found a way to bring these two very different worlds together in 2013 when they [...]

Season 1, Episode #51: Scaling Your Customer-Centric Culture As Your Business Evolves With Alex “Fro” Frommeyer

  Meet the man known as Fro, CEO of Beam Benefits. In 2012, Fro and his co-founders of Beam, a digital employee benefits company, developed and built the first-ever connected toothbrush. In a time when connective devices came to the forefront (think IoT products: Nest, FitBit), Beam quickly came to a fork in the road: take the path of least resistance and narrow their ambition, or lean into the storm and wildy expand their ambition. [...]

Episode #50: The Future Of CX Is Customer Journey Management With Jochem van der Veer

  Meet Jochem van der Veer, Co-Founder and CEO of TheyDo. His business is based on a simple yet sometimes impossible task for large organizations: breaking down processes to make it easier for C-level executives to connect with their customers. Traditionally, small and large organizations have focused on customer journey mapping. TheyDo has a strategic focus on customer journey management, an innovative strategy that creates alignment to what the company designs versus what the customer [...]

Season #1, Episode #49: REALLY Knowing The Learning Style Of Your Customer With David Ciccarelli

  Fun fact: 30% of the population learns by listening. Not-so-fun fact: If your website only offers written content, you could be leaving behind a big chunk of your target market simply because you’re not speaking the same language. Meet David Ciccarelli, CEO of Voices, a fast-growing online platform that connects buyers and sellers of one creative service: the human voice. He joins Betsy and Tony to share how he thinks a little differently about [...]

Season #1, Episode #48: The Transformation of Sales and Storytelling With Doug C. Brown

    It all starts with a story and believe it or not, Doug Brown has a lot of them. Starting with his first job at the young age of 3 when he was sweeping floors. Many years down the road, Doug is now helping companies achieve their top 1% of sales. Join us as Betsy and Tony get Doug’s unique perspective on the state of sales today. Sure, sales people used to push back [...]

Season #1, Episode #46: Revealing Blind Spots In Customer Experience With Gal Oron

  Meet Gal Oron. Gal is a self-described normal person who got to where he is with a lot of hard work and constant improvement. Whether it’s on the basketball court or in the office, Gal strives to keep three key things in mind: 1. Have humility 2. Exhibit strong work ethic 3. Be dedicated. At Zoomin, Gal and his team are replicating the successes they’ve seen in B2C, and bringing them into the B2B [...]

Season #1, Episode #45: Creating Transparency In Customer Conversations With Richard White

  Transparency across the organization - it’s something every business strives for, but few master. Customer conversations or feedback is often diluted from the point it enters the organization to when (or should we say, IF) it reaches the impacted department. Fathom, a #1-rated Zoom app, is working to change that.   The CEO of Fathom, Richard White joins Betsy and Tony to talk about the business value his company is bringing to a remote-first environment. [...]


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