Podcast

REALLY Know Your Customer Podcast

Growing the company. It’s the CEO’s #1 priority. And yet oftentimes a gap exists between the strategies of the CEO and the demands of customers. This strategic gap slows growth and erodes your competitive edge while exposing your organization to unnecessary risks. By gaining a deep awareness and understanding of this chasm, CEOs can lead the charge to align the strategy, promises and experience to gain customer loyalty and advocacy and eliminate the friction that can open the door for a mass exodus to the competitor. If you’re in the C-Suite and concerned about the growth and velocity of your company, REALLY Know Your Customer is the podcast for you.

Let Betsy Westhafer and Tony Bodoh be your guides to show you how to close the strategic gap that exists between your company and your customers. With insights from experienced executive-level guests, this podcast will change the way you think as a leader and will challenge your views on how to build a winning strategy supported by operations and tactics that leverage your key customer relationships.

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Podetize Team

Episode #57: Bridging The Gap: Navigating The Digital Transformation Of Commerce With Lamees Butt

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Melissa Marks

Episode #56: 4 Traits For Any Leader To Build An Authentic Customer-Centric Culture With Jay Meyer

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Podetize Team

Episode #55: Building Loyalty In Micro-Moments With Your Customers With Mark Ross-Smith

Meet Mark Ross-Smith, CEO and Co-Founder of StatusMatch.com. Mark joins Betsy and Tony on the podcast from Malaysia.

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Podetize Team

Episode #54: Solving The Biggest Small Business Problem With Prashant Fuloria

Join us for a conversation with Prashant Fuloria, CEO of Fundbox, a working capital platform for small businesses.

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Podetize Team

Episode #53: A Crucial Step On The Customer Journey: Retention And Churn Management With Tony Sternberg

Meet Tony Sternberg, Co-Founder & CEO of ProsperStack, an automated retention platform for subscription businesses.

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Podetize Team

Episode #52: 4 Rules For Improving The Customer Experience With Gail And Bruce Montgomery

Meet Gail and Bruce Montgomery. They are the high-energy co-founders of ExperienceYes, a truly one-of-a-kind business

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Subhasish Kundu

Episode #50: The Future Of CX Is Customer Journey Management With Jochem van der Veer

Meet Jochem van der Veer, Co-Founder and CEO of TheyDo. His business is based on a simple yet sometimes impossible task for large organizations

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Podetize Team

Episode #49: REALLY Knowing The Learning Style Of Your Customer With David Ciccarelli

Fun fact: 30% of the population learns by listening. Not-so-fun fact: If your website only offers written content

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Podetize Team

Episode #48: The Transformation of Sales and Storytelling With Doug C. Brown

It all starts with a story and believe it or not, Doug Brown has a lot of them. Starting with his first job at the young age of 3 when he was sweeping floors