Betsy Westhafer joins Jay Meyer on the Higher Learning podcast. Betsy Westhafer is the CEO and founder of The Congruity Group, an organization that is helping C-Level managers engage with their customers at a strategic level, building trust and gaining critical insights to ensure growth and success. In this episode of Higher Leading, Betsy and Jay… Continue reading Higher Learning Podcast with Jay Meyer
The Difference Between Focus Groups and Customer Advisory Boards.
B2B Growth: 3 Reasons You Should Create a Customer Advisory Board
Guiding Brand Growth With An Executive Level Customer Advisory Board Betsy Westhafer was featured on the Product Launch Hazzards podcast. In order to have sustained and continued innovation, have brand development, and growing your brand to be bigger, you’ve got to be aligned with what your customers think and what they want, and you’ve got… Continue reading Guiding Brand Growth With An Executive Level Customer Advisory Board
Betsy Westhafer spoke with Barrett Matthews on the BlackCEO Morning Show about Customer Advisory Boards. Listen here.
In her appearance at the ProphetAbility Virtual Bounce Back Summit 2020, Betsy Westhafer will walk you through a five-step process for building long-term, mutually beneficial relationships with your customers that lead to increased revenue, increased retention, and an ongoing system for ensuring your company can always bounce back from adversity.
In her appearance on The Logistics of Logistics podcast, Betsy Westhafer discusses building a high growth, customer-focused 3PL with the host, Joe Lynch. In Betsy’s experience, the difference between a high growth company and a low growth company is customer focus. The companies that build their entire business around the customer and customer engagement become market… Continue reading Building a High Growth, Customer-Focused 3PL
During the “5 Ways A Customer Advisory Board Will Increase Customer Retention For Your B2B Software Business” webinar, Betsy Westhafer and Ross G.D. Fulton cover the following topics: 1. Targeting customer outcomes that will drive renewals2. Enabling customers to adopt your product more efficiently and effectively3. Identifying churn risk before they appear in your renewal… Continue reading Webinar: 5 Ways A CAB Will Increase Customer Retention For Your B2B Software Business
Betsy Westhafer was a guest on the Be Customer Led podcast. She was joined by Ann Cosfol, the founder of Design Mind Consulting. A lot of ground is covered in this episode. With a particular emphasis on B2B customer experience and employee experience, Betsy and Ann cover specific topics, including: Listen to this great show featuring… Continue reading Focusing in on B2B Customer Experience and Employee Experience
Betsy Westhafer presents “How Executive Customer Advisory Boards Help Grow and Retain Your Key Accounts” to hundreds of Key Account Managers at KAMCon 2022 in Boulder, CO. Executive customer engagement matters now more than ever, and Betsy explains why during the annual event hosted by Kapta. For more information on KAMCon’s annual event, visit kapta.com/kamcon. To learn more about… Continue reading KAMCon 2022: Unlocking the Power of Customer Value