CMOs, CROs, VPs of Customer
Success, and Strategic Account
Managers

Hire Us to Help Them Achieve Targeted Growth
for their Organizations

For all of those C-Suite, Sales, and Customer Success leaders looking to get more closely aligned to the market in 2024 (and who isn't?), our latest webinar is designed just for you! In conjunction with McKinsey & Company, we have the tools necessary to drive an effective retention and expansion strategy for 2024.

The glue binding your customers to you isn’t as strong as you think. 71% of B2B customers are willing to switch suppliers whenever necessary. The key to eliminating strategic account defections is to become essential to your customer.

(Source: Strategic Account Management Association)

Previous

Next

Our Services

Customer Engagement Assessment

Strategic Roundtables

Industry
Think Tanks

In-Depth
Interviews

Ideation
Labs

Customer
Advisory Boards

The Congruity Group creates unique environments for B2B conversations that cement customer relationships and spark epiphanies . . .

which means you have the insights you need to make strategic decisions that help you retain and expand your key accounts . . .

so that you have more predictable growth.

Hear what people are saying about what strategic customer engagement can do for B2B organizations.

“My first experience with Congruity was, “Oh man! We’re in the major leagues now.”

Alex Frommeyer

CEO,
Beam Benefits

“It’s crucial for a supplier to help their customers’ customer, and that’s what Congruity does. At all times they are focused on our endgame and our success.”

Denise Freier

President and CEO,
Strategic Account Management Association,
IBM Sales Leadership for 40 years

“In all my years working in innovation strategy, I have not come across many companies that can build effective advisory boards like Congruity. This is relationship art and skill combined. Partnering with Congruity is smart, long-term growth thinking.”

Tracy Hazzard

Inc.com Columnist | CEO, Podetize.com

We do the heavy lifting.
You get the results.

Our programs deliver:

Exceptional Return on Investment

Passionate customer advocates

Deeper, more trusting customer relationships

Confidence that your strategies are on point

Increased retention & expansion of your strategic accounts

Predictable growth for your organization

Strategic conversations designed by Congruity have allowed our clients to deepen their relationships with decision-makers from:

acadia-1

ashleyStewart

dayton

dicks

Duquesne Univ

ggvs

healthFirst

premier

Radial

scjohnson

steinMart

untuckit

Here’s where to start:

Step 1

Schedule a Discovery Call

Let’s hop on a call to see which of our strategic customer engagement programs fits best for your organization.

Step 2

Engage Your Strategic Accounts

Together we will design and deliver customer conversations that give you every advantage for growing your business.

Step 3

Retain & Expand Your Strategic Accounts

With guidance from your key customers, ensure the acceleration of your organization.

Learn more about our Customer Insight Programs

Our Clients
Regularly Report

0 %

Retention of customers who serve on their Customer Advisory Boards

Double Digit

Expansion in revenue-related activity among key accounts

0 +

Expansion in revenue-related activity among key accounts

Up to 10X

Return on Investment of customer engagement initiatives

What We Know to Be True

Your customers already know the answers to your questions.

Strategic customer engagement mitigates the risk of losing to your competitors.

The best decision you can make for your company is to ask your customers to help.

Companies give themselves The Rarest Advantage when they have strategic conversations with their customers.

Companies out-perform the competition when they add their key customers to their team.

Companies gain market share when they ask the market what they want and how they want it.

Stakeholders – Your Highest Value Asset

What’s at Stake? When you think about your organizational assets, what immediately comes to mind? Your inventory? Your capital equipment?

The Congruity Group Receives International Torch Award for Ethics

One of four businesses in North America to earn prestigious award Dayton, OH, November 27, 2023 – The Congruity Group

Ladies Leadership Podcast

Ladies Leadership Coalition: Really Know Your Customers With Betsy Westhafer

Nicole Glenn, CEO of Candor Expedite interviews Betsy Westhafer, CEO of The Congruity Group, on Ladies Leadership Coalition podcast.

Schedule your discovery call

Let’s connect to see how Congruity can help.

To learn more, sign up to receive our Customer Engagement newsletter.