The Congruity Group Receives International Torch Award for Ethics

One of four businesses in North America to earn prestigious award

Dayton, OH, November 27, 2023 – The Congruity Group is proud to announce their recent honor of earning the Better Business Bureau’s International Torch Award for Ethics. 

Presented annually since 1996, the BBB International Torch Awards for Ethics recognize businesses in North America that maintain outstanding dedication to upholding ethical business practices and promoting trust in the marketplace. Companies are evaluated against four criteria including the Character of the organization’s leadership; if and how an authentic Culture is being fostered; the company’s transparent relationship with its Customers; and the impact the organization is making in the local Community.

“The International Torch Awards for Ethics is one of the most important programs we do each year,” said Kip Morse, IABBB President and CEO. “BBB sets standards to make trust a fundamental component of the American marketplace, but these businesses are out there every day making it happen. By awarding them the 2023 International Torch Award for Ethics, we are demonstrating to the business community that adhering to Better Business Bureau ethical standards is the hallmark of successful, competitive companies.”

The Congruity Group is a niche consultancy that specializes in executive customer engagement programs, including Customer Advisory Boards, Industry Think Tanks, Stakeholder Roundtables, and Ideation Labs for the purpose of co-innovation. 

“I have always been so proud of our team at Congruity for the work they do day in and day out, but more importantly, for the level of integrity they exhibit in every engagement with our clients and with each other, ” said Congruity CEO, Betsy Westhafer. “Because of that, winning this award is so incredibly meaningful, and we share it with all of our clients, here and abroad, and the community leaders who have supported us along this journey. We are extremely grateful and honored and promise to represent it in the spirit in which it is intended.”

The Congruity Group also received the regional Torch Award for Ethics earlier this year during an award ceremony where eight other Dayton-based businesses were finalists. 

John North, president & CEO of the BBB serving Dayton and Miami Valley, says, “It’s exciting that one of our local winners has gone on to win in the international competition. The Congruity Group is a phenomenal company doing great things in our community and beyond. It’s deserving of this recognition and models the way for others in our marketplace. We extend our heartfelt congratulations to this company that is demonstrating what being a better business is day in and day out.”

About The Congruity Group: The Congruity Group helps B2B organizations design and execute meaningful strategic dialogue with their key customers to accelerate growth. Congruity’s strategic customer engagement programs ensure market alignment while providing valuable peer-to-peer executive engagement. The Congruity Group serves clients from its headquarters in Dayton, Ohio. To learn more, visit

About the BBB: The Better Business Bureau has empowered people to find businesses, brands and charities they can trust for over 110 years. In 2022, people turned to BBB more than 250 million times for BBB Business Profiles on more than 5.3 million businesses and Charity Reports on about 12,000 charities, all available for free at Local, independent BBBs can be found across the United States, Canada, and Mexico.

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