Book Resources
The Rarest Advantage: How to Co-Create Strategic Value to Retain and Expand Your Key Customer Accounts
by Betsy Westhafer and Tony Bodoh
Quoted Resources
- Pages 25-29, Harvard Business Review Article, When CEOs Make Sales Calls by Noel Capon and Christoph Senn
- Pages 46-47, Inc.com: The Difference Between Focus Groups and Customer Advisory Boards, by Tracy Hazzard
The Congruity Group Resources
- Pages 5-6, 9-13, 21-23, Listen in: The REALLY Know Your Customer Podcast
- Pages 31-57, 114-116, Take the assessment: Customer Engagement Score
- Page 41, Read it: ProphetAbility: The revealing story of why companies succeed, fail, or bounce back, by Betsy Westhafer and Tony Bodoh
- Follow us: The Congruity Group’s LinkedIn Page
- Follow us: REALLY Know Your Customer Podcast LinkedIn Page
“The REALLY Know Your Customer Podcast” Episodes
- Pages 5-6, Episode #41 – Master Key Account Management with Alex Raymond
- Pages 9-11, Episode #2 – How Do We Grow Together? with Tim Hinckley
- Pages 11-12, Episode #16 – My Ideal Customer is the One Who I can Make Successful with Ross G.D. Fulton
- Pages 12-13, Episode #25 – How Customer Success is Executed in Private Equity with Sirous Wadia
- Pages 21-23, Episode #8 – Bringing Your Customers Into the Development Process is a No-Brainer with Nick Ripplinger
