Quoted Resources

Tracy Hazzard’s Inc. Article – The Difference Between Focus Groups and Customer Advisory Boards: Pages 46-47
Harvard Business Review Article – When CEOs Make Sales Calls by Noel Capon and Christoph Senn: Pages 25-29

The Congruity Group Resources

ProphetAbility: The revealing story of why companies succeed, fail, or bounce back: Page 41
REALLY Know Your Customer Podcast: Pages 5-6, 9-13, 21-23
Customer Engagement Score: Pages 31-57 (pages 33-57 are Chapter 4), 114-116

Podcasts

Episode #2 – How Do We Grow Together? with Tim Hinckley: Pages 9-11
Episode #8 – Bringing Your Customers Into the Development Process is a No-Brainer with Nick Ripplinger: Pages 21-23
Episode #16 – My Ideal Customer is the One Who I can Make Successful with Ross G.D. Fulton: Pages 11-12
Episode #25 – How Customer Success is Executed in Private Equity with Sirous Wadia: Pages 12-13
Episode #41 – Master Key Account Management with Alex Raymond: Pages 5-6

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