ProphetAbility: The Revealing Story of Why Companies Succeed, Fail, or Bounce Back
The #1 best selling book by Tony Bodoh and Betsy Westhafer.
ProphetAbility is heralded as a “masterpiece” and a “Must Read” for CEOs and leaders who want to run a successful customer-centric business because it provides critical insights into the human experience that show what works, what doesn’t, and why.


“This is a must read book for all – for customer-facing individuals, managers, managers of manager and leaders. The book delves in to situations where Companies make mistakes leading to a negative customer experience and loss of customer trust and provides a roadmap to resolving these issues. Using examples and stories, the authors focus on the importance of unfiltered listening, of empathizing with the customer and going over and beyond to create a positive experience leading to a deeper, more loyal relationship. A not to be missed book….”
“Tony and Betsy have been helping CEOs listen to their customers for nearly 20 years. Their book is a C-Suite Must Read.”
This book deserves a place on every executive’s desk to be read, reread, and frequently referred to. Pass up these ideas at your peril.
Truly one of the best business strategy books I have come across and a must-read for business leaders.