Tony and Betsy have been helping CEOs listen to their customers for nearly 20 years. Their book is a C-Suite Must Read.
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The #1 Best-Selling book by Betsy Westhafer and Tony Bodoh. ProphetAbility is heralded as a “masterpiece” and a “Must Read” for CEOs and leaders who want to run a successful customer-centric business because it provides critical insights into the human experience that show what works, what doesn’t, and why.
Tony and Betsy have been helping CEOs listen to their customers for nearly 20 years. Their book is a C-Suite Must Read.
Truly one of the best business strategy books I have come across and a must-read for business leaders.
This book deserves a place on every executive’s desk to be read, reread, and frequently referred to. Pass up these ideas at your peril.