What’s at Stake? When you think about your organizational assets, what immediately comes to mind? Your inventory? Your capital equipment? Your office building? Yes, of course. Those are all things that you can easily quantify, but what about your “intangible assets?” Your employees? Your customers? Your suppliers? When you think about the true value of… Continue reading Stakeholders – Your Highest Value Asset
If you are new to the concept of an advisory board, or if launching a board is on your radar but you’re not clear on the exact value you will receive, take a few minutes to rate yourself/your company on the following: On a scale of 1-5, with 5 being the most confident: Our company… Continue reading Do I Need an Advisory Board? How to Determine if You Do
Reprinted from “ProphetAbility – The Revealing Story of Why Companies Succeed, Fail, or Bounce Back” by Betsy Westhafer and Tony Bodoh In their book, The Experience Economy, Pine and Gilmore state that in reality, the customer is the product. Think it about it like this: Say you take a piece of wood and put it into a factory. There… Continue reading The Customer is the Product
The importance of falling in love with your customer rather than your product With over 5.7 million views of Simon Sinek’s iconic YouTube video, “Start with Why – How Great Leaders Inspire Action,” there has become a louder conversation and more emphasis placed on the concept of understanding one’s “why” since the video first posted in 2009.… Continue reading The 5 Whys: Getting to the Bigger Why
Adapted from the book, “ProphetAbility – The Revealing Story of Why Companies Succeed, Fail, or Bounce Back” by Tony Bodoh and Betsy Westhafer. We hear through our paradigms. Test this within your own company by asking a cross-section of employees and leaders to read the same customer story and then tell you what the customer’s challenges were.… Continue reading The Three Levels of Listening to Customers
Excerpt from “The Rarest Advantage – How to Co-Create Strategic Value to Retain and Expand Your Key Customer Accounts” by Betsy Westhafer and Tony Bodoh. Our client had a strategic account that was in jeopardy, yet they were woefully unaware. The challenges in the relationship that were being felt by this customer flew under the radar because… Continue reading What Happens When the Unfiltered Truth Emerges
