Betsy Westhafer presents “How Executive Customer Advisory Boards Help Grow and Retain Your Key Accounts” to hundreds of Key Account Managers at KAMCon 2022 in Boulder, CO. Executive customer engagement matters now more than ever, and Betsy explains why during the annual event hosted by Kapta. For more information on KAMCon’s annual event, visit kapta.com/kamcon. To learn more about… Continue reading KAMCon 2022: Unlocking the Power of Customer Value
Betsy Westhafer presents to SAMA’s Annual Conference on May 23-25, 2022 in New Orleans, LA. Her presentation titled, “How Executive Customer Advisory Boards Help Grow and Retain Your Key Accounts”, will take place in front of hundreds of Strategic Account Managers. Executive customer engagement matters now more than ever, and Betsy explains why during the annual… Continue reading SAMA 2022: Strategic Account Management as the Great Differentiator
The SAMA Podcast host Denise Freier, CEO and President of Strategic Account Management Association (SAMA) interviews Betsy Westhafer, CEO of The Congruity Group. Rather than thinking about what you could do, think about what you have done. Where do you feel you’ve made the greatest impact out of everything you have done? The Congruity Group’s CEO, Betsy… Continue reading The SAMA Podcast: Strengthening Strategic Relationships With Betsy Westhafer
Nicole Glenn, CEO of Candor Expedite interviews Betsy Westhafer, CEO of The Congruity Group, on Ladies Leadership Coalition podcast.