SAMA 2022: Strategic Account Management as the Great Differentiator

Betsy Westhafer presents to SAMA’s Annual Conference on May 23-25, 2022 in New Orleans, LA.

Her presentation titled, “How Executive Customer Advisory Boards Help Grow and Retain Your Key Accounts”, will take place in front of hundreds of Strategic Account Managers.

Executive customer engagement matters now more than ever, and Betsy explains why during the annual event hosted by the Strategic Account Management Association. Her discussion will cover:

  • What is an Executive Customer Advisory Board (CAB)
  • What a CAB is not
  • The Key Benefits of a CAB
  • Who Should be on Your CAB
  • Topics of Discussion in a CAB meeting
  • Questions a CAB answers
  • Keys to Success
  • How to Get Started with a CAB Initiative

For more information on SAMA’s annual event, visit their website. To learn more about Customer Advisory Boards, contact Congruity Group.

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