The Congruity Group Awarded Prestigious Torch Award for Ethics by the Better Business Bureau

Honor focuses on Character, Culture, Customers, and Community

Dayton, OH, May 9, 2023 – The Congruity Group announced today that it has been awarded the Torch Award for Ethics by the Better Business Bureau.

“This award means so much to our team at Congruity, as it is recognition that we are indeed adhering to the core principles we have set within the company,“ said Congruity CEO Betsy Westhafer. “We are fortunate to have a team of highly principled professionals who dedicate themselves every day to doing what’s right for our customers and for each other. I couldn’t be more proud of this team and more honored by this coveted award.”

Congruity Group Team Photo

John North, BBB President and CEO, says, “The Torch Awards for Ethics recognize organizations for their ethics and integrity unlike any other award in our community. They focus on the character, culture, customers and community of Miami Valley organizations. And, [the finalists] model good business practices for us all to follow.”

Denise Freier, President and CEO of the Strategic Account Management Association had this to say with regard to The Congruity Group:

“While it is important to me that a supplier has strong solutions, I also place utmost value on a strategic partner that has the integrity and ethics that reach beyond our customer relationship. Everything Betsy and her team have shown us is world-class in their approach to clients, community, and society.”

The award was presented to The Congruity Group in a ceremony attended by more than 500 people at Sinclair Community College on May 9, 2023.

Torch Award Logo

About the BBB: Better Business Bureau (BBB) is a private, 501(c)(6)nonprofit organization founded in 1912. BBB’s self-described mission is to focus on advancing marketplace trust. The BBB consists of 97 independently incorporated local BBB organizations in the United States and Canada.

About SAMA: Founded in 1964, SAMA is a unique nonprofit association with a community of more than 15,000 worldwide. SAMA offers numerous training, professional development, and networking events throughout North America, Asia, and Europe each year in addition to research, publications, and other knowledge resources. To learn more, visit

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