How do you know if you are REALLY engaged with your key customers?
As a B2B senior leader of Marketing, Customer Success, or Sales, focused on initiatives that will ensure the continued growth of your organization, you monitor a multitude of metrics. These metrics may include qualified leads, churn, or renewals and expansion. But do you have a real and tangible way of measuring your ability to meaningfully and strategically engage with your key customers?
Until now, it’s been a matter of gut feel as to whether your customer engagement activities are existent, consistent, and effective. The innovative Congruity Customer Engagement Score™ and Assessment, provides you with a better understanding of how well your organization leverages key customer relationships, and simultaneously build success metrics to ensure that this critical strategy is not only executed, but executed well now and into the future.
Customer engagement done right requires a coordinated, methodical, and managed process. Our assessment is an essential component that provides a baseline customer engagement score and recommendations on how to improve the ways you’re currently deploying this mission critical strategy of strategic customer engagement.
The Customer Engagement Assessment examines eight critical areas of B2B customer engagement and the impact of your existing strategy and management. You will receive engagement scores for each focus area, as well as a comprehensive Customer Engagement Score that measures the effectiveness of your current approach. The eight focus areas include:
- Customer-Centric Culture
- Commitment to Customer Engagement
- Customer Engagement Strategy
- Internal Team Alignment and Engagement
- Co-Innovation with Customers
- Value Add from Customer Engagement
- Customer Engagement Programs
- Customer Advocacy
A well designed and flawlessly executed customer engagement strategy creates loyal customers, extreme competitive advantage, and predictable profits beyond any other business strategy. The customer’s commitment to you is a direct result of your commitment to them.
Included in the Customer Engagement Assessment:
✔ Comprehensive Customer Engagement Score
✔ Engagement Scores for each of the 8 focus areas
✔ Customized Report of Findings, including Observations and Recommendations
✔ 30-minute review of your report and results with a Congruity Engagement Strategist
Click to get started on your Customer Engagement Assessment now. Simply set aside 30-45 minutes to complete the questionnaire and click submit. Your Customer Engagement Score and a customized Report of Observations and Recommendations will be delivered to you in 1-2 business days.
ADDED BONUS: Along with your Customer Engagement Score and customized Report of Observations and Recommendations, you will receive a 30-minute consultation and review of your assessment results with one of the Congruity Customer Engagement Strategists. This is not a sales call. It’s an opportunity for you to gain a deeper understanding of the output of your assessment and what it means for the continued success of your organization.